What is a Responsive Website and Why it’s Important to Have One

Written by David Curtiss

April 20, 2022

When it comes to your business website design it’s all about creating an amazing user experience. You need your site pleasant to use, easy to navigate, and pleasing to look at. This is what keeps users coming back and this is the mark of a good website.

Let’s look at some of the ways that you can center the user in the design of your website and create a better overall experience for everyone. Having a responsive website is a big one. Find out all about improving website responsiveness and why this is important below.

What Is a Responsive Website?

In simple terms, a responsive website is a site that looks just as good for all users no matter how they’re viewing it. Whether it’s on a mobile, an iPad, a large screen, or a more compact one it should still be easy to navigate and makes some sort of visual sense.

The principles of responsive design require designers to think of a range of different types of users from the very beginning of the design process. It involves sizing elements in relative units and applying media queries so the site they design will be able to automatically adapt to a given browser space.

Why Is Responsive Design So Important?

There are a few reasons that you should prioritize responsiveness as a feature of your website. The first is that it’s the most inclusive route to go.

Not everyone will have access to the same size screen and not everyone will be capable of using the same size screen. People with disabilities may need larger text or special screens and you need to take these people into account.

People are now accessing more sites than ever from their mobiles. In recent years mobile website traffic levels took over desktops for the first time ever. This is a huge demographic that it would be damaging to ignore.

Google agrees with this sentiment. The rules of SEO for websites dictate that if a site isn’t optimized for mobile it’s automatically ranked down. What this means is that if you don’t have a responsive website you’re missing out on potential customers and doing your business a disservice.

For all these reasons and more it’s important to make sure your site is responsive and accessible to all.

Improving UX for Your Customers

If you want to create a better user experience for your website visitors responsive website design should be at the top of your list of priorities. Then there are the other ways you can create a better user experience and boost your business. Create quality content and follow the principles of SEO and you’ll be on the right track.

If you need assistance with improving the quality of your website we’d be more than happy to help. Get in touch to see how we can take your site to the next level now.

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